Success Story · Retail & pharmacy
Al Mujtama Pharmacies. Digital Growth, New Categories, Connected Supply.
GSS connects digital commerce operation with assortment development and new supply pathways — linking pharmacy retail in Saudi Arabia to the Türkiye sourcing network.
Starting Point
Pharmacy Retail, Growing Into Digital Commerce.
Al Mujtama Pharmacies is a pharmacy retailer in Saudi Arabia. GSS works with Al Mujtama in a retail and pharmacy commerce relationship that spans digital growth, category development and sourcing.
That breadth is the point of the case: the digital channel, the range on the shelf and the supply behind it are treated as one piece of work.
Challenge
A Better Online Store Does Not Close a Category Gap.
For a pharmacy retailer, growing online is only part of the question. Shoppers look for categories and products the range may not yet include — and filling those gaps needs new supply, not only a stronger digital channel.
Digital operation
Marketplace and online channels that need to be run every day, not only launched.
Category gaps
Categories and products shoppers look for that the current range does not yet cover.
New supply
Sources for those categories that the existing supply base does not reach.
One operating model
Commerce and supply decisions that have to be made together, not by separate teams.
Operating Model
Commerce, Category and Supply — Connected.
Three streams of work converge on one pharmacy offer. The Türkiye sourcing connection turns a category gap into a supply pathway.
-
Digital commerce
Marketplace and online channel operation for the pharmacy.
-
Category development
Category gaps identified from the current range and what shoppers look for.
-
New supply pathways
Products sourced through the Türkiye sourcing network to address those gaps.
TürkiyeThe Gulf
The pharmacy offer
A wider range, sold in store and online
Categories added where they fit the pharmacy — and made available through its digital channels.
Demand
Shoppers in Saudi Arabia
GSS Role
The Role GSS Plays.
Digital commerce growth
Supporting the pharmacy’s digital and marketplace operation.
Category-gap identification
Finding the categories and products the range does not yet cover.
New supply-channel development
Building supply pathways for those categories.
Türkiye sourcing connection
Connecting the Türkiye sourcing network to the assortment opportunity.
One operating model
Coordinating commerce and supply decisions together.
Execution Network
Who Does What.
- GSSCommerce and supply layer
- Digital growth support, category development and coordination of the new supply pathway.
- RetailerAl Mujtama Pharmacies
- The pharmacy: its stores, its shoppers and its range decisions.
- SupplyTürkiye sourcing network
- Brands and manufacturers in Türkiye that GSS connects to the assortment opportunity.
- Import & deliveryImport and logistics roles
- Arranged directly or through validated local partners, depending on the market and operating model.
Outcome
What the Relationship Now Includes.
Digital commerce growth work for the pharmacy.
Category-gap development, opening additional category and assortment pathways.
A connection to the Türkiye sourcing network as a new supply pathway.
A coordinated operating model across commerce and supply.
What It Proves
Digital Growth and Assortment Are One Problem.
For a retailer, digital growth, category development and new supply pathways are one operating problem — and a commerce corridor from Türkiye to the Gulf can be part of the answer.
Next Step
Growing a Retail Range Online?
Talk to the team behind this model.
Tell us about your channels and the categories you want to add. We will show you how commerce and supply can be connected.
