Europe
A connected network of marketplaces, retailers, carriers and commerce partners across the region.
Global Commerce Infrastructure
Your Next Market Is Closer Than You Think.
GSS connects businesses to new customers, channels and commerce opportunities across Europe, Türkiye, the Gulf and beyond — combining local market access, technology and execution through one connected network.
Three core commerce zones, one connected network. Dashed routes: connected reach beyond the core zones.
Trusted by Global and Regional Leaders
Our Impact
Enabling Commerce Across Regions.
From global brands to local champions, we connect the infrastructure, partnerships and operating capability required to turn ambition into real growth.
- 3 Core Commerce Zones
- Europe · Türkiye · The Gulf
- Connected Channels
- Global, regional and national commerce access
- Retail & Logistics Network
- Local execution across categories and markets
- Cross-Border to Local
- Test, localize and scale what works
Three Core Commerce Zones. One Connected Commerce Network.
How the network connects
Türkiye
A strategic commerce engine connecting supply, brands, retail, technology and regional opportunity.
The Gulf
A region of acceleration — making access to Saudi Arabia and the wider Gulf’s most important commerce opportunities easier to understand, activate and scale.
What We Do
From Market Access to Last-Mile Execution.
Technology alone does not execute commerce. Distribution alone does not control digital channels. Logistics alone does not create demand. GSS connects commercial, digital and physical execution.
Market Entry & Growth
Local strategy, market readiness and channel access, with import set-up arranged directly or through validated local partners.
Commerce Operations
Marketplace, retail, D2C and commercial execution.
Fulfillment & Logistics
Inventory, delivery, returns and cross-border movement.
Technology & Integration
Product, order, inventory and channel connectivity.
Cross-Border When It Makes Sense. Local When Scale Demands It.
- Enter
Enter lightly through cross-border or limited local exposure.
- Prove
Prove demand, economics and channel fit.
- Localize
Localize inventory, commercial operations and fulfillment when scale justifies it.
- Expand
Expand assortment, channels and neighbouring markets.
Built for Every Stakeholder
Different Goals. One Connected Infrastructure.
The same network, organised around what you need to achieve — whether you bring products, channels, capacity, policy goals or capital.
Brands & Manufacturers
“Can GSS help us enter, operate and scale across these regions without building every local capability ourselves?”
Enter new markets. Unlock digital growth in the markets you already know.
What GSS can connect
- Market access, localization and channel activation in a new market
- A specialist e-commerce operator alongside your existing distributor, JV or local partner
- Marketplace, retail and quick-commerce operations
- Fulfillment and performance visibility
Where
Europe · Türkiye · The Gulf
Marketplaces
“Can GSS bring us supply, brands, sellers, localization, local operating capability and fulfillment support?”
Open new supply ecosystems, not just individual seller integrations.
What GSS can connect
- Brand and seller sourcing across Europe, Türkiye and the Gulf
- Onboarding and catalog localization
- Cross-border launch with a path to local inventory
- Fulfillment coordination
Where
Türkiye · The Gulf · Europe
Retailers
“Can GSS help us strengthen digital commerce, assortment, sourcing, marketplace reach or private-label capability?”
Turn retail scale into stronger digital commerce, assortment and sourcing capability.
What GSS can connect
- Assortment expansion and international sourcing
- Digital marketplace operation
- Private-label and category opportunities where relevant
- Inventory and fulfillment model
Where
The Gulf · Türkiye · Europe
Logistics & Fulfillment Partners
“Can GSS connect our physical capacity to merchants, marketplaces and new commerce corridors?”
Turn logistics capacity into commerce corridors.
What GSS can connect
- Demand creation through a merchant and seller ecosystem
- Marketplace connectivity and commerce order data
- Clear first-mile, line-haul, customs and last-mile roles
Where
Europe ↔ Türkiye ↔ The Gulf corridors
Governments & Ecosystem Enablers
“Can GSS turn trade, export, localization and digital-commerce goals into operating programs?”
Turn trade ambition into operating commerce infrastructure.
What GSS can connect
- Seller pool, qualification and export readiness
- Marketplace access and destination operations
- Logistics, demand generation and performance data
Where
Europe · Türkiye · The Gulf · Global Reach
Investors & Strategic Partners
“How can investors and strategic partners participate in GSS growth, commerce programs and infrastructure opportunities across different scales?”
Pathways for small, mid-sized and strategic participants — presented at a high level and qualified through a conversation.
Participation pathways
- Growth Capital — supporting platform, market and organisational growth
- Project & JV Capital — defined market, corridor, category or program opportunities
- Commerce & Inventory Capital — where legally and commercially appropriate
- Strategic Infrastructure Partnerships — technology, fulfillment, logistics, distribution and market access
Where
Group-level · Program-level
No promised returns or regulated investment-product language are published.
Ecosystem by Zone
See the Network Behind Each Zone.
The marketplaces, retailers, carriers and brands GSS works with in each zone — and the connections that let you activate them.
Leading European and cross-border marketplaces, retail-group channels and global carriers — connected to Türkiye supply and Gulf demand.
Explore EuropeMarketplaces & Channels
Logistics & Fulfillment
Supply & Sourcing
Türkiye sourcing into European channels, and European brands into Gulf demand.
View full network
Technology Connections
Marketplace and carrier connectivity through one GSS commerce layer, so channels are added without rebuilding operations.
A dense commerce engine: leading marketplaces, national retail, beauty specialists, carriers and a manufacturing base that connects Europe and the Gulf.
Explore TürkiyeMarketplaces & Channels
Retail Network
Beauty & Personal Care
Logistics & Fulfillment
View full network
Marketplaces & Channels
Retail Network
Logistics & Fulfillment
Brand & Commerce Network
A region of acceleration, with Saudi Arabia as the deepest operating market — marketplace, pharmacy, quick-commerce and brand relationships, and connected reach across the wider Gulf.
Explore the GulfMarketplaces & Channels
Retail Network
Quick Commerce & Supply
Brand & Commerce Network
View full network
Logistics & Fulfillment
Success stories
Beyond the three core zones: global platforms and carrier networks. Connected reach — not an office or owned operation.
Explore Global ReachMarketplaces & Channels
Logistics & Fulfillment
Let’s Build What’s Next. Together.
Our Network
Connected Across Regions. Built Around Opportunity.
GSS operates through three connected commerce zones — Europe, Türkiye and the Gulf — combining regional knowledge with marketplace, retail, logistics and technology networks.
Map nodes show commerce connectivity — not offices, warehouses, legal entities or owned facilities. Dashed routes: Global Reach.
Three core commerce zones
What Can GSS Unlock for You in Each Region?
Start from the opportunity. Each zone combines regional knowledge with the marketplaces, retailers, carriers and partners needed to execute.
EuropeA connected commerce ecosystem
Reach major marketplaces, retailers and carriers through a connected commerce network.
- Sell through leading European and cross-border marketplaces, including retail-group marketplaces
- Move goods through global and regional carriers
- Supply European channels from the Türkiye sourcing network
- Connect European brands to Gulf demand
TürkiyeA strategic commerce engine
Access dense retail, marketplace, brand, supply and logistics networks — the engine between Europe and the Gulf.
- National retail reach across beauty, grocery and fashion
- Leading marketplaces and connected retail channels
- Manufacturing, sourcing and product development for export
- A bridge between European and Gulf opportunity
The GulfA region of acceleration
Enter and scale across the Gulf, with Saudi Arabia as the deepest operating market and connected reach across the wider region.
- Marketplace infrastructure and operations in Saudi Arabia
- Retail, pharmacy and quick-commerce channels
- A cross-border-to-local model, with import set-up directly or through validated local partners
- Wider Gulf reach through marketplace and partner connectivity
What the network includes
Seven Layers. One Operating Network.
Technology alone does not execute commerce. Distribution alone does not control digital channels. Logistics alone does not create demand. The network brings the layers together.
Marketplaces
Global, regional and national marketplaces across all three zones.
Retail channels
National retail networks and retailers’ own digital channels.
Logistics & carriers
Global and local carriers, from parcel to cross-border.
Fulfillment
Inventory, delivery and returns — GSS capability or partner-delivered, market by market.
Technology
Product, order, inventory and channel connectivity through one commerce layer.
Sourcing & supply
Manufacturing, sourcing and product development, with Türkiye as a core supply base.
Commercial relationships
Brands, retailers, marketplaces and ecosystem partners, each in its own role.
Europe ↔ Türkiye ↔ The Gulf
A Network of Commerce Connections — Not a List of Offices.
Flows run in every direction between zones, so an opportunity in one market can be served by capability in another. Cross-border when it makes sense. Local when scale demands it.
Türkiye
Retail, marketplaces, brands, manufacturing and sourcing — the engine between regions.
Explore Türkiye- Strategic zone Europe, Türkiye, the Gulf
- Operating anchor e.g. Saudi Arabia
- Connected market reached through commerce or integration
- Partner-enabled reach through a specialist partner
Global Reach
Beyond Our Core Zones. Connected to More Opportunity.
Where GSS can connect, integrate or partner-enable commerce beyond Europe, Türkiye and the Gulf — a connected-reach layer, not a fourth zone or an owned presence.
Marketplaces & Channels
Global platforms that can open markets beyond the three core zones.
Logistics & Fulfillment
Global carriers that extend delivery wherever an opportunity is validated.
Map nodes show commerce connectivity — not offices, warehouses, legal entities or owned facilities.
Let’s Build What’s Next. Together.
Network · Europe
Europe. A Connected Commerce Ecosystem.
Reach major marketplaces, retailers and carriers through a connected commerce network — and link European channels to Türkiye supply and Gulf demand.
Map nodes show commerce connectivity — not offices, warehouses, legal entities or owned facilities.
The European commerce landscape
What Europe Can Unlock for You.
Europe is not one market — it is a network of channels, carriers and demand pools. GSS connects to that network so you can reach European shoppers without rebuilding every capability country by country.
Marketplace reach
Sell through leading pan-European, national and cross-border marketplaces from one operating layer.
Retail-grade demand
Reach retail groups that sell through their own marketplaces, such as Kaufland and OTTO.
Carrier connectivity
Ship through global and regional carrier connections, from parcel to cross-border delivery.
A corridor to Türkiye & the Gulf
Bring Türkiye-sourced supply into European channels, and take European brands toward Gulf demand.
The European network
Marketplaces, Retail Groups and Carriers — Connected Once.
From pan-European and national marketplaces to the retail groups that now sell through platforms of their own, the European network runs through one GSS commerce layer.
Marketplaces & Channels
Pan-European, national and cross-border marketplaces — including eMAG, anchored in Romania.
Retail-Group Marketplaces
Retail groups reached through their own marketplaces, giving brands retail-grade demand without a store network.
Logistics & Fulfillment
Parcel, express and cross-border delivery. Fulfillment runs through GSS capability or validated partners, market by market.
Technology Connections
Channels and carriers connect into one operating layer, so a new marketplace or country is added without rebuilding operations.
Product & catalog
One product source, localised per channel and market.
Orders & inventory
Marketplace orders and stock positions in a single flow.
Carrier orchestration
Labels, tracking and carrier choice across connected carriers.
Supply & Sourcing
European channels supplied from the Türkiye manufacturing and sourcing network — and European brands taken toward Gulf demand.
Türkiye → Europe
Sourcing, product development and export into European channels.
Europe → The Gulf
Market entry for European brands through Saudi Arabia and the wider Gulf.
Connection to Türkiye and the Gulf
Europe Is One Side of a Connected Corridor.
Europe links to Türkiye for supply, sourcing and product development, and through Türkiye and direct routes to the Gulf’s fastest-moving commerce markets.
You are here
Europe
Marketplaces, retail-group channels and carriers across the region.
Türkiye
Retail, marketplaces, brands, manufacturing and sourcing — the engine between regions.
Explore TürkiyeSuccess stories
Proof for European Brands Looking Beyond Europe.
The deepest GSS operating cases sit in the Gulf — the same models European brands can use when they take their next step toward Saudi Arabia and the wider region.
Supporting specialist digital-commerce execution for a global brand.
The operating model European and global brands can use to run digital commerce in the Gulf.
Building local marketplace infrastructure for growth.
A route for European and global brands into marketplace growth in Saudi Arabia.
Your Next Market in Europe Is Closer Than You Think.
Network · Türkiye
Türkiye. A Strategic Commerce Engine Between Regions.
Access dense retail, marketplace, brand, supply and logistics networks — and connect them to Europe and the Gulf.
Map nodes show commerce connectivity — not offices, warehouses, legal entities or owned facilities.
What Türkiye can unlock
One of the Region’s Deepest Commerce Markets — and the Bridge Between Two More.
Türkiye is more than a sourcing country. It combines national retail at scale, leading marketplaces, carriers and a manufacturing base — and connects European and Gulf opportunity.
National retail reach
Place products across beauty and personal care, grocery and discount, and fashion and lifestyle retail networks.
Marketplace growth
Sell through Türkiye’s leading marketplaces and connected retail channels from one operating layer.
Sourcing & product development
Work with the Türkiye manufacturing and brand network to develop, source and supply products.
Export to Europe & the Gulf
Take Türkiye supply into European channels and into Gulf retail and marketplaces.
The Türkiye network
A Dense Commerce Network Built for Local Growth and Regional Expansion.
Leading marketplaces, national retail chains, beauty specialists, carriers and a manufacturing base — reached through one operating layer and connected to Europe and the Gulf.
Marketplaces & Channels
Türkiye’s leading marketplaces, alongside category specialists and retailers’ own digital channels.
View all channels
Retail Network
National formats from supermarkets and hard discount to fashion, department and lifestyle retail.
Grocery, discount & wholesale
View fashion & lifestyle retail
Fashion, department & lifestyle
Beauty & Personal Care
A Distinct Route to Market — and a Priority in the Network.
Türkiye’s beauty and personal-care chains reach shoppers nationwide, from high-street stores to their own online channels.
Beauty & Personal Care
Operations
From First Mile to Doorstep — and Across Borders.
National carriers and couriers alongside global express networks, with the technology and sourcing base that let a Türkiye program grow into Europe and the Gulf.
Logistics & Fulfillment
Domestic carriers and global express, connected for marketplace, retail and cross-border fulfillment.
View all carriers
Technology Connections
Marketplaces, retail channels and carriers connect into one GSS commerce layer.
Channel connectivity
Catalog, price, stock and order flows into the channels above.
Carrier connectivity
Shipment creation and tracking across national and global carriers.
Operating visibility
One view of orders, inventory and channel performance.
Brand & Commerce Network
Türkiye’s manufacturing and product-development base supplies GSS programs across zones — including sourcing that fills category gaps for Gulf retailers.
Türkiye sourcing → Gulf retail
The Al Mujtama case connects the Türkiye sourcing network to assortment opportunities in Saudi Arabia.
The bridge between regions
Türkiye Sits at the Centre of the Corridor.
Supply, brands and channel capability flow from Türkiye into Europe and the Gulf — and demand from both zones flows back into the Türkiye network.
You are here
Türkiye
Retail, marketplaces, brands, manufacturing and sourcing — the engine between regions.
Success stories
Where the Türkiye Network Shows Up in Practice.
Türkiye supply, brands and channel capability at work — at home and in the Gulf.
Expanding pharmacy commerce, categories and connected supply.
Digital commerce growth, category-gap development and new supply channels — connecting the Türkiye sourcing network to assortment opportunities.
Brand building, export and commerce operations across Türkiye and the Gulf.
A brand-building and export story linking Türkiye product development to commerce in the Gulf.
Building local marketplace infrastructure for growth.
How GSS connects supply, seller onboarding and local operations to support marketplace growth in Saudi Arabia.
Kızılay İçecek
Sourcing, importer set-up and Gulf commercialisation for a Türkiye beverage brand.
Put Türkiye’s Commerce Engine to Work.
Network · The Gulf
The Gulf. A Region of Acceleration.
Entry to the region’s most important commerce markets is closer, faster and more operationally accessible through GSS.
Map nodes show commerce connectivity — not offices, warehouses, legal entities or owned facilities.
The Gulf opportunity
Saudi Depth. Regional Reach.
The Gulf is one of the fastest-moving commerce regions in the world. GSS works across it with Saudi Arabia as its deepest operating market — marketplace infrastructure, pharmacy retail, quick commerce and brand operations — and connected reach into the UAE and beyond.
Marketplace infrastructure
Supply enablement, onboarding and local operations around marketplace growth.
Retail & pharmacy commerce
Digital growth, category development and new supply channels with pharmacy and specialist retail.
Quick commerce & grocery supply
Grocery supply, category building and fulfillment around quick commerce.
Brand commerce operations
A specialist digital-commerce operating layer for global brands in the region.
The Gulf network
Marketplaces, Pharmacies, Quick Commerce and Global Brands.
The relationships behind the Gulf story — led by Saudi Arabia, and connected to the UAE and the wider region.
Marketplaces & Channels
Marketplace infrastructure with Trendyol in Saudi Arabia, alongside Noon across Saudi Arabia and the UAE, and Amazon.
Retail Network
Pharmacy and specialist retail, growing through digital commerce, new categories and new supply.
Quick Commerce & Supply
Grocery supply, category building and local fulfillment where demand moves fastest.
Brand & Commerce Network
Global brands operated in the region, from commerce operations to e-commerce distribution.
Logistics & Fulfillment
Regional and global carriers. Fulfillment and last mile run through GSS capability or validated partners, market by market.
Beyond Saudi Arabia
- United Arab Emirates Marketplace connectivity, including Noon across Saudi Arabia and the UAE.
- Qatar Reached through GSS export activity in 2024.
- Across the region Regional and global carriers extend delivery options across the Gulf.
Cross-border to local
Start Cross-Border. Localize What Works.
Enter the Gulf with limited exposure, prove demand and channel fit, then move inventory, commercial operations and fulfillment into the market when scale justifies it.
Test
Launch cross-border on selected channels with limited local exposure.
Prove
Validate demand, economics and channel fit in market.
Localize
Local inventory, commercial operations and fulfillment where scale creates advantage.
Scale
Grow assortment, channels and neighbouring Gulf markets.
Import set-up — including importer-of-record, customs, local invoicing and collections — is arranged directly or through validated local partners, depending on the market and operating model.
Connected zones
The Gulf, Connected to Türkiye and Europe.
Türkiye sourcing fills Gulf category gaps; European and global brands reach Gulf demand through the GSS operating model.
Türkiye
Retail, marketplaces, brands, manufacturing and sourcing — the engine between regions.
Explore TürkiyeYou are here
The Gulf
Saudi operating depth, pharmacy, quick commerce and wider Gulf reach.
Success stories
Real Partnerships. Real Progress.
Operating work across marketplaces, pharmacy retail, quick commerce and global brands.
Building local marketplace infrastructure for growth.
How GSS connects supply, seller onboarding and local operations to support marketplace growth in Saudi Arabia.
Expanding pharmacy commerce, categories and connected supply.
Digital commerce growth, category-gap development and new supply channels — connecting the Türkiye sourcing network to assortment opportunities.
Supporting specialist digital-commerce execution for a global brand.
GSS as a specialist digital-commerce operating layer for a global brand.
Grocery supply, category building and a local commerce network around quick commerce and fulfillment.
Retailer marketplace transformation and capability transfer.
Brand e-commerce distribution and regional operating model.
Kızılay İçecek
Sourcing, importer set-up and Gulf commercialisation for a Türkiye beverage brand.
Saudi Export Enablement
Turning export ambition into market access and operating commerce infrastructure.
Your Next Gulf Market Is Closer Than You Think.
Infrastructure
One Infrastructure. End-to-End Execution.
Modern commerce depends on commercial capability, technology, inventory, fulfillment and local execution working together. GSS connects these layers in one operating model.
Map nodes show commerce connectivity — not offices, warehouses, legal entities or owned facilities.
Why one operating model
Commerce Breaks at the Hand-Offs.
Most market entries do not fail for lack of demand. They fail between specialists — when the entry plan, the channel, the stock, the carrier and the system each belong to someone else and nobody owns the whole flow.
- Entry without operations
- A market strategy with no one to run the channels, stock and customers the day after launch.
- Channels without control
- Listings live on several marketplaces, but price, content and stock drift apart.
- Logistics without demand
- Capacity and carriers in place, with too little commerce flowing through them.
- Technology without execution
- Integrations that move data but not products, orders or accountability.
Technology alone does not execute commerce. Distribution alone does not control digital channels. Logistics alone does not create demand. GSS connects commercial, digital and physical execution.
The operating flow
From First Question to Scale — in One Flow.
Every GSS program moves through the same five stages. What changes from market to market is who does what at each stage — GSS directly, or GSS with validated local partners.
- 01
Discover
Where the demand is, which channels matter and what it takes to serve them.
- 02
Enter
The entry model — cross-border, partner-enabled or local — and the commercial set-up it needs.
- 03
Launch
Channels activated, catalog localized, inventory and fulfillment ready.
- 04
Operate
Channels, orders, stock and customers run day to day under one view.
- 05
Scale
More assortment, channels and neighbouring markets — localizing what works.
Five pillars
Five Pillars. One Architecture.
Each pillar can be used on its own, but they are built to connect: the market model shapes operations, operations run on the technology layer, and the technology layer drives fulfillment.
-
01
Market Access
Where should we enter, and how?
Market and category intelligence, entry strategy, commercial set-up, localization and channel access — with import set-up directly or through validated local partners.
-
02
Commerce Operations
Who runs the channels every day?
Marketplace, retail and D2C operations: catalog, pricing and promotion, customer operations and performance management.
-
03
Technology
How do products, orders and stock stay in sync?
The control layer connecting catalog data, channels, orders, inventory, enterprise systems and reporting.
-
04
Fulfillment & Logistics
How does an order reach the customer?
Inventory placement, fulfillment, carrier orchestration, last mile and returns — GSS-operated where available, partner-delivered elsewhere.
-
05
Cross-Border & Localization
When do we go local?
Start cross-border, prove demand, then localize inventory, operations and fulfillment where scale justifies it.
Across three zones
The Same Architecture in Europe, Türkiye and the Gulf.
The pillars stay the same; the emphasis changes with the zone. Capability in one zone can serve an opportunity in another.
Marketplace and carrier connectivity carries most of the load — channels and carriers joined into one commerce layer, supplied from Türkiye and linked to Gulf demand.
Explore EuropeMarket access and operations across dense national retail and marketplaces, plus the manufacturing and sourcing base that feeds the other two zones.
Explore TürkiyeThe full model at work — marketplace infrastructure, pharmacy retail, quick commerce and brand operations, with Saudi Arabia as the deepest operating market.
Explore The GulfIn practice
The Network Behind the Infrastructure.
The pillars run through real marketplaces, retailers, carriers and brands across the three zones.
Put the Whole Infrastructure Behind Your Next Market.
Infrastructure · Market Access
Turn Market Opportunity Into Local Capability.
From the first question — is there demand, and in which channels? — to a market-ready commercial model, GSS builds the way into a new market and the capability to operate once you are there.
From opportunity to market-ready model
Start Light. Prove Demand. Localize Where Scale Creates Advantage.
A new market is rarely one decision. It is a sequence: understand the category, choose the entry model, put the commercial set-up in place, then earn the right to invest locally.
GSS runs that sequence with you and keeps the operating model light until demand is proven.
- 01
Opportunity
Category demand, channel landscape, competition and price position in the target market.
- 02
Entry model
Cross-border, partner-enabled or localized — chosen for the market, not by default.
- 03
Commercial set-up
Import model, invoicing, collections and the partners each role needs.
- 04
Market-ready
Channels, catalog and fulfillment ready to sell — with a plan for what localizes next.
Five capability areas
What Market Access Covers.
Five areas that together turn a market opportunity into something a brand, marketplace or retailer can actually operate.
- Market & category intelligence
- Demand, category gaps, channel mix and price position — read market by market before any commitment.
- Entry strategy
- The route in: which channels first, what to hold cross-border, what to localize and when.
- Commercial set-up
- The operating structure behind the first sale — import model, invoicing, collections and partner roles.
- Localization
- Assortment, content, language, pricing and compliance adapted to the market and its channels.
- Partner & channel access
- Introductions and activation across marketplaces, retail networks and carriers in the GSS network.
Operational market entry
Where the model and the local structure allow, market entry can include the operating layer that places products into a market. It is arranged directly or through validated local partners, depending on the market and operating model. Roles are agreed and stated market by market.
- Import operating model, including importer-of-record structures
- Customs coordination
- Local invoicing
- Collections and settlement
- Commercial execution in the channels
Entry paths
Three Ways In. One Direction of Travel.
Most programs start on the left and move right as demand is proven. Some start further along, where the market or the brand already justifies it.
Cross-border
Sell into the market from outside it
Selected channels served from existing inventory, with limited local exposure and fast learning.
Fits when demand is unproven, or the category travels well cross-border.
Partner-enabled
Operate through validated local partners
Import, invoicing, fulfillment or channel roles carried by partners, coordinated by GSS through one operating model.
Fits when a market needs a local structure but full localization is not yet justified.
Localized
Build local capability
Local inventory, commercial operations and fulfillment where scale creates an advantage.
Fits when demand, economics and channel fit are proven.
Across three zones
Market Access, Zone by Zone.
The same five capability areas, applied to very different markets.
Enter through pan-European and national marketplaces and retail-group channels, with carrier connectivity in place from the first order.
Explore EuropeAccess leading marketplaces and national retail formats — and use the Türkiye sourcing base as a route into Europe and the Gulf.
Explore TürkiyeEnter Saudi Arabia and the wider Gulf through marketplace, pharmacy and quick-commerce channels, with import set-up arranged market by market.
Explore The GulfRelevant proof
Where Market Access Has Been Put to Work.
Channels in the network, and cases where GSS turned an entry question into an operating model.
Your Next Market Is Closer Than You Think.
Infrastructure · Commerce Operations
Run Commerce With Local Control and Global Standards.
GSS provides the operating layer that turns channels into controlled, repeatable commercial operations — the daily work behind every listing, price, order and customer.
What commerce operations means
Channels Do Not Run Themselves.
Someone has to own the catalog, the price, the stock position, the promotion calendar, the customer and the reconciliation — on every channel, every day.
That is the work GSS takes on: not campaigns, but the operating discipline that makes a channel a dependable part of the business.
Channel operating model
One Operating Standard, Every Channel.
The same standards for content, pricing, availability and service apply whether a product sells on a marketplace, through a retailer’s digital channel or direct.
- Marketplace operations
- Account and listing management, content, pricing, promotions, stock and order handling across marketplaces.
- Retail & digital channel operations
- Operating the digital side of retail partnerships — retailer marketplaces, apps and online assortments.
- D2C, where relevant
- Direct channels operated alongside marketplaces and retail, when the brand and market call for it.
The daily execution layer
The Work Behind Every Order.
Four streams of work run continuously once a channel is live.
- Catalog & content
- Product data, images and localized content kept complete and consistent across channels.
- Pricing & promotion
- Price position, campaigns and marketplace events planned and executed to a calendar.
- Customer operations
- Questions, reviews, cancellations and returns handled to each channel’s service standard.
- Orders & exceptions
- Orders routed, stock-outs flagged and exceptions resolved before they reach the customer.
The control and visibility layer
Local Execution, Global Visibility.
Brand and channel teams see how each market performs, and what is being done about it.
- Performance management
- Sales, availability, content quality and service levels reviewed against agreed targets.
- Operating cadence
- Regular reviews with brand and channel teams, with actions owned and tracked.
- Reconciliation & control
- Where relevant, channel settlements, fees and returns reconciled so the numbers close.
How operations localize
Global Standards, Run Locally.
Each zone has its own channels, languages, promotion calendars and service expectations. The standard stays; the execution adapts.
Europe
Several marketplaces and languages at once — content, pricing and stock kept consistent across countries.
Explore EuropeTürkiye
Fast-moving national marketplaces and retail channels, with intensive promotion calendars and high service expectations.
Explore TürkiyeThe Gulf
Marketplace, pharmacy and quick-commerce channels operated in market, with Arabic and English content.
Explore The GulfRelevant proof
Operations in Practice.
Brand, retail and marketplace operations across the network.
Turn Your Channels Into a Controlled Operation.
Infrastructure · Technology
Connect Products, Orders, Inventory, Channels and Data.
Technology is the control layer that connects commercial and physical execution. GSS uses it to run commerce — it is part of the operating model, not a software product sold on its own.
A connected commerce control layer
Connected Once. Operated Everywhere.
Every channel added, every carrier used and every system connected plugs into the same layer. A new marketplace or country is added without rebuilding the operation behind it.
What the layer connects is decided per program, starting from the systems a brand, retailer or partner already runs.
What the layer connects
Six Connections That Keep Commerce in Sync.
Product and catalog data, orders, inventory, channels, enterprise systems and reporting — each one only as useful as its connection to the others.
- Product & catalog
- One product source, enriched and localized per channel and market — titles, attributes, images and compliance data.
- Orders
- Marketplace and retail orders routed into a single operational flow, from acceptance to delivery status.
- Inventory
- Stock positions shared across channels and locations, so availability is managed rather than guessed.
- Channels & integrations
- Marketplace connectivity and commerce-platform connections, managed through one layer instead of one integration per channel.
- ERP, WMS & enterprise systems
- Connections to the brand’s or partner’s ERP and warehouse systems where a program needs them — scope agreed per program.
- Reporting & visibility
- Sales, availability, orders and service levels brought into one view for brand and channel teams.
Channels & integrations
Marketplaces and Carriers on One Layer.
A selection of the marketplaces and carriers the layer connects to across the three zones. Integration scope is set channel by channel.
Technology + operations + fulfillment
One Order, Followed End to End.
The layer is where commercial and physical execution meet: the same order is visible to the channel team, the warehouse and the carrier.
- 01
Channel
A customer orders on a marketplace or retailer channel.
- 02
Commerce layer
The order enters the GSS commerce layer with its price, stock and customer data.
- 03
Inventory
Stock is allocated from the right location for that market.
- 04
Fulfillment
Picked, packed and handed to the carrier chosen for the route.
- 05
Delivery
Tracking, delivery status and any return flow back to the channel and the report.
The layer is judged by what it lets people run — not by the number of integrations it has.
Connect Your Channels, Stock and Systems Once.
Infrastructure · Fulfillment & Logistics
Move From Demand to Delivery.
Inventory placement, fulfillment, carriers, last mile and returns — orchestrated as one flow, delivered through GSS capability where it operates and validated partners where it does not.
Demand to delivery
One Flow From Order to Doorstep — and Back.
Fulfillment is designed backwards from the channel: where the customer orders, how fast they expect it, and how a return comes home.
- 01
Placement
Stock positioned for the markets and channels it serves — cross-border or in market.
- 02
Fulfillment
Orders picked, packed and prepared to each channel’s standard.
- 03
Carriers
The right carrier chosen per route, service level and cost.
- 04
Last mile
Delivery into the customer’s hands, tracked to completion.
- 05
Returns
Reverse flow, inspection and restock or disposition, reconciled with the channel.
Inventory placement & fulfillment
Stock in the Right Place, Orders Out on Time.
Placement follows proven demand.
Early in a market, inventory can stay cross-border and move as orders arrive. As demand is proven, stock moves closer to the customer — into GSS-operated fulfillment where available, or a validated partner’s facility.
E-commerce fulfillment is run to each channel’s rules: packaging, labels, cut-off times and service levels.
- Warehousing and inventory placement, where available
- E-commerce fulfillment for marketplace, retail and D2C orders
- Stock visibility shared with the commerce layer
Carrier orchestration, last mile & returns
Many Carriers, One Orchestration.
Carrier choice, shipment creation, tracking and exceptions are handled through one layer across national couriers and global express networks.
- Carrier orchestration
- Route-by-route carrier choice with labels, tracking and exception handling in one place.
- Last mile
- Delivery through national couriers and last-mile partners, to the channel’s promised standard.
- Returns
- Collection, inspection and restock or disposition, with the settlement adjusted on the channel.
- Cross-border movement
- Line haul, express and customs coordination between zones, sized to the stage of the market.
Partner-enabled execution
GSS-Operated or Partner-Delivered — Always Stated.
GSS does not own every warehouse, node or carrier in the network. Each program states which parts GSS operates and which are delivered by validated partners.
Operated by GSS
Where GSS runs the capability
- Fulfillment operations in markets where GSS operates them
- Carrier choice, shipment creation, tracking and exception handling through the commerce layer
- Returns handling and reconciliation within GSS programs
- The operating model that coordinates every partner role
Delivered by partners
Where validated partners carry the role
- Parcel, express and last-mile carrier networks
- Warehousing in markets where GSS does not operate its own
- Customs brokerage and line haul
- Local services a market or category requires
Map nodes show commerce connectivity — not offices, warehouses, legal entities or owned facilities.
Zone examples
Delivery Models, Zone by Zone.
Different carrier landscapes, the same orchestration.
Europe
Global express and parcel carriers connect European marketplace orders, with cross-border movement from Türkiye supply.
Explore EuropeTürkiye
National couriers and marketplace logistics for domestic orders, plus export movement towards Europe and the Gulf.
Explore TürkiyeThe Gulf
Regional and global carriers, with quick-commerce and grocery fulfillment around local networks such as the SOL–Jahez program.
Explore The GulfFrom Demand to Delivery — in Every Zone.
Infrastructure · Cross-Border & Localization
Start Cross-Border. Localize What Works. Scale Across Markets.
Cross-border when it makes sense. Local when scale demands it. The model lets a market prove itself before it asks for local investment.
Cross-Border When It Makes Sense. Local When Scale Demands It.
Why cross-border first
Learn Before You Localize.
Local inventory, entities and teams are expensive to build and slow to unwind. Selling cross-border first shows what the market actually buys, at what price and through which channels — before that commitment is made.
- Lower upfront exposure
- Launch on selected channels without stocking or staffing the market first.
- Real demand evidence
- Decisions on assortment, pricing and channels based on orders, not forecasts.
- A clear trigger to localize
- Localize when demand, economics and channel fit justify it — and only the parts that do.
The operating logic
Test. Prove. Localize. Scale.
Four stages, each with its own decision. A market can pause at any stage for as long as the economics say it should.
- 01
Test
Enter lightly, through cross-border or limited local exposure.
- 02
Prove
Prove demand, economics and channel fit in the market.
- 03
Localize
Localize inventory, commercial operations and fulfillment when scale justifies it.
- 04
Scale
Expand assortment, channels and neighbouring markets.
What gets localized
Localization Is a Set of Decisions, Not One Switch.
Each layer localizes on its own trigger. Content often goes first; inventory and legal structure usually last.
- Content & catalog
- Language, attributes, imagery and compliance information for the market’s channels.
- Pricing & promotion
- Local price position and the market’s promotion calendar.
- Inventory
- Stock moved into market when demand and speed-to-customer justify it.
- Commercial operations
- Channel management and customer operations run in and for the market.
- Fulfillment
- Local fulfillment and last mile, GSS-operated where available or partner-delivered.
- Import & invoicing set-up
- The local commercial structure, arranged directly or through validated local partners, depending on the market and operating model.
Europe ↔ Türkiye ↔ The Gulf
The Model Runs in Every Direction.
Türkiye supply can test European channels cross-border; European brands can test Gulf demand; a proven Gulf category can localize while its sourcing stays in Türkiye.
Türkiye
Retail, marketplaces, brands, manufacturing and sourcing — the engine between regions.
Explore TürkiyeMarket-entry operating requirements
What Has to Be True Before Local.
Localizing means someone must carry the local operating roles. GSS arranges them as part of the program.
Operating roles in a localized market
Depending on the market, these roles are arranged directly or through validated local partners, depending on the market and operating model. Which party carries each role is stated market by market.
- Importer-of-record and import operating model
- Customs coordination
- Local invoicing, collections and settlement
- Local inventory and fulfillment
- Channel and customer operations in market
Start Cross-Border. Talk to Our Team About What Comes Next.
Solutions
Different Ambitions. One Connected Commerce Infrastructure.
Brands, marketplaces, retailers, logistics partners and public institutions come to GSS with very different goals. Each one gets an operating model built around its role — on the same network and infrastructure.
Five routes in
Your Role Changes the Operating Model.
A brand needs someone to run its channels. A marketplace needs supply. A retailer needs assortment and digital depth. A carrier needs demand. A ministry needs a program that executes. Start from your role.
Brands & Manufacturers
Enter new markets — or grow digital channels where you already sell.
Market access, channel activation and a specialist digital-commerce operator alongside your existing local structure.
Explore
Marketplaces
Open new supply ecosystems, not just seller integrations.
Brands, sellers, localized catalog and fulfillment brought in as one supply program.
Explore
Retailers
Turn retail scale into digital, assortment and sourcing strength.
Digital operations, category-gap sourcing and marketplace reach for store-led retailers.
Explore
Logistics & Fulfillment Partners
Turn capacity into commerce corridors.
Merchant demand, marketplace orders and clear roles from first mile to last.
Explore
Governments & Ecosystem Enablers
Turn trade ambition into operating programs.
Seller qualification, export readiness, channel access and destination operations with performance data.
Explore
What each audience needs
Same Infrastructure. Different Starting Points.
Where each audience usually starts, what GSS creates for it, and where the work typically begins.
AudienceStarting pointWhat GSS createsWhere it often starts
Starting pointA new market to enter — or an existing one where e-commerce is underperforming.
What GSS createsMarket access, channel activation, a specialist digital-commerce operator, fulfillment and visibility.
Where it often startsOften the Gulf or Europe, with Türkiye sourcing where relevant.
Starting pointCategories to build and supply to bring into a market.
What GSS createsBrand and seller sourcing, onboarding, catalog localization and a cross-border-to-local path.
Where it often startsOften the Gulf, with Türkiye and European supply.
Starting pointStrong stores, but thinner digital operations or assortment.
What GSS createsDigital and marketplace operations, category-gap sourcing, private-label opportunities and fulfillment.
Where it often startsOften the Gulf and Türkiye.
Starting pointCapacity looking for commerce volume.
What GSS createsMerchant and seller demand, marketplace order connectivity and clear corridor roles.
Where it often startsCorridors between all three zones.
Starting pointExport or digital-trade targets that need execution.
What GSS createsSeller qualification, export readiness, channel access, destination operations and performance data.
Where it often startsPrograms designed per corridor.
Infrastructure behind every solution
Every Solution Runs on the Same Five Pillars.
The emphasis changes by audience; the infrastructure does not.
Relevant proof
Real Partnerships. Real Progress.
Three cases, three audiences: a marketplace, a pharmacy retailer and a global brand.
Let’s Build What’s Next. Together.
Solutions · Brands & Manufacturers
Enter New Markets. Unlock Digital Growth in the Markets You Already Know.
Enter, operate and scale across regions without rebuilding every local capability from zero — whether the market is new to you, or one where your e-commerce should be doing more.
Two brand scenarios
New Market, or Better E-Commerce Where You Already Are.
Most brands come to GSS in one of two situations. The operating model is different for each.
Scenario A
Enter a new market
You are not yet present in the country or region, and do not want to build every local capability before you know the market.
- Market access and entry model
- Localization of assortment, content and pricing
- Channel activation: marketplaces, retail and quick commerce
- Fulfillment and a local operating model
- Performance visibility from the first order
Scenario B
Strengthen e-commerce in a market you already serve
You already have a JV, a distributor, a retail partner or your own local entity — but that structure is not built to run marketplaces, D2C, digital retail or quick commerce at the level the market now needs.
- GSS acts as the specialist digital-commerce operator and e-commerce distribution layer
- Working directly with your regional or global team on digital channels
- Alongside the incumbent local structure, which keeps its traditional channels
- Marketplace, D2C, digital retail and quick-commerce execution
- Shared performance visibility across both sides
Operating model comparison
How the Two Models Differ.
Same infrastructure, different roles.
| Aspect | Scenario AEnter a new market | Scenario BSpecialist operator in an existing market |
|---|---|---|
| Starting point | No local presence, or only exploratory sales. | An established local structure focused on traditional channels. |
| What GSS brings | Market access, localization, channel activation, fulfillment and the operating model. | Digital-channel operations, content, pricing, fulfillment coordination and reporting. |
| Who GSS works with | The brand’s international or regional team. | The brand’s regional or global HQ, coordinating with the local partner. |
| Local structure | Import and commercial set-up arranged directly or through validated local partners, depending on the market and operating model. | Remains in place. GSS integrates with it rather than replacing it. |
| Typical first channels | Selected marketplaces, then retail and quick commerce. | Marketplaces, quick commerce and digital retail not yet well served. |
Channels GSS can activate
Marketplaces, Retail and Quick Commerce Across Three Zones.
A selection of the marketplaces, retail networks and quick-commerce channels in the GSS network.
Local execution model
Executed Locally, Visible Globally.
Whichever scenario applies, the brand keeps the brand decisions; GSS runs the execution in market.
- Market access & localization
- Entry model, assortment, content and pricing adapted to each market.
- Local operations
- Channel management, promotions and customer operations run in market.
- Fulfillment
- Inventory placement and fulfillment, GSS-operated where available or partner-delivered.
- Performance visibility
- Sales, availability and service reviewed with the brand team on a set cadence.
Region applicability
Where Brands Use the Model.
Both scenarios apply in every zone. The mix of channels differs.
Pan-European and national marketplaces for brands entering from Türkiye or beyond — and a route for European brands toward the Gulf.
Explore EuropeLeading marketplaces and national retail, including the beauty and personal-care chains that are a distinct route to market.
Explore TürkiyeMarketplace, pharmacy and quick-commerce channels — where the specialist-operator scenario is often most relevant.
Explore The GulfProof & cases
Brands Already Working This Way.
Global brands operated in the region, and brands taken from Türkiye into new markets.
Supporting specialist digital-commerce execution for a global brand.
Brand e-commerce distribution and regional operating model.
Brand building, export and commerce operations across Türkiye and the Gulf.
Kızılay İçecek
Sourcing, importer set-up and Gulf commercialisation for a Türkiye beverage brand.Your Next Market — or Your Next Channel — Starts Here.
Solutions · Marketplaces
Open New Supply Ecosystems, Not Just Individual Seller Integrations.
GSS helps a marketplace enter or deepen a market by bringing supply, brands, sellers, localization, local operations and fulfillment — as one program rather than one seller at a time.
The marketplace growth problem
One Integration at a Time Does Not Build a Category.
A marketplace entering a new country — or trying to deepen one — needs categories filled with the right brands, at the right price, available fast. Recruiting and integrating sellers one by one rarely gets there.
- Supply gaps
- Categories with too few brands, too little depth or the wrong price points for the market.
- Localization gaps
- Good products held back by content, language, compliance or pricing not ready for the market.
- Operating gaps
- Sellers who can list but cannot keep stock, service and delivery at the marketplace’s standard.
Supply ecosystem creation
Supply Brought In as a Program.
GSS sources and organises supply across its network, then runs it on the marketplace as one managed ecosystem.
- Brand & seller sourcing
- Brands and sellers from the Türkiye manufacturing and brand network, plus European and global brands in the GSS network.
- Category building
- Categories assembled around the gaps the marketplace wants to close, not around whoever applies first.
- Multi-party supply programs
- Supply, retail and quick-commerce partners combined where a category needs more than one party — as in the SOL–Jahez program.
Onboarding & catalog localization
From Signed Supplier to Live, Localized Catalog.
Onboarding is run as a pipeline, so the marketplace sees categories filling rather than a queue of individual sellers.
- 01
Qualify
Brands and sellers assessed for assortment fit, pricing, supply reliability and compliance with the market.
- 02
Set up
Commercial terms, the operating model and — where needed — import and invoicing roles agreed.
- 03
Localize the catalog
Titles, attributes, images, language and compliance data prepared to the marketplace’s standards.
- 04
List & price
Listings launched with a price position and promotion plan for the category.
- 05
Operate
Stock, orders, service and performance run to the marketplace’s service levels.
- 06
Review
Category performance reviewed with the marketplace team, and the next supply wave planned.
Cross-border-to-local progression
Launch Cross-Border. Graduate to Local Inventory.
New supply can go live quickly from outside the market. The categories that prove themselves move into local inventory.
- 01
Cross-border launch
Selected assortment sold into the market from existing stock.
- 02
Proven demand
Sell-through, price and service data show which categories work.
- 03
Local inventory
Winning assortment moves into market for faster delivery.
- 04
Local operations
Deeper ranges, local promotions and full in-market operations.
Fulfillment & operations
Supply That Meets the Marketplace’s Standard.
The supply program includes the operations behind it, so the marketplace does not inherit sellers it has to manage one by one.
- Fulfillment coordination
- Cross-border and local fulfillment arranged to the marketplace’s delivery promise.
- Operating model
- Stock, pricing, content and customer operations run for the supply GSS brings.
- Channel connectivity
- Catalog, order and stock flows connected to the marketplace through the GSS commerce layer.
Region examples
Supply Flows Between Zones.
Supply from one zone can fill categories in another.
Europe
European brands as supply for marketplaces in the Gulf and Türkiye — and European marketplaces as destinations for Türkiye supply.
Explore EuropeTürkiye
A deep manufacturing and brand base that can supply categories across the network.
Explore TürkiyeThe Gulf
Marketplace growth in Saudi Arabia and the wider Gulf, where supply programs have the deepest operating proof.
Explore The GulfProof & cases
Marketplace Supply in Practice.
Marketplaces in the GSS network, and programs where supply was built rather than waited for.
Build Your Next Category With GSS.
Solutions · Retailers
Turn Retail Scale Into Stronger Digital Commerce, Assortment and Sourcing Capability.
Stores, customers and supplier relationships are an advantage online too — when the digital operation, the assortment and the supply behind them are built to match.
Retailer growth opportunities
Six Situations Retailers Bring to GSS.
Most retailers recognise at least two of these at once. Each maps to a different part of the model.
- Strong stores, weak digital
- Store traffic and brand trust that the app, website or marketplace presence does not yet match.
- A broader imported range
- Customers asking for international products the current supply base does not carry.
- Category gaps
- Categories where the range is thin, the price position is wrong or the supply is unreliable.
- Marketplace ambition
- The retailer wants to sell well on marketplaces, or run a marketplace of its own.
- Private-label or sourced products
- Interest in own-brand or directly sourced ranges where margins and differentiation justify it.
- Fulfillment support
- Online orders that stretch store stock, picking and delivery.
Digital commerce & marketplace operations
The Digital Side of the Store, Operated.
GSS operates the digital channels a retailer needs — its own and the marketplaces it sells on — without a separate e-commerce team built from scratch.
- Own digital channels
- Catalog, content, pricing and promotions for the retailer’s app, website or marketplace.
- Marketplace operations
- Listing and operating the retailer’s range on leading marketplaces, to each channel’s standard.
- Capability transfer
- Where the goal is an in-house team, operating routines and know-how handed over over time.
Assortment & sourcing
Fill the Gap, Not Just the Shelf.
GSS connects retailers to new supply — including the Türkiye manufacturing and brand network — and handles the route from supplier to shelf and screen.
Import and supply set-up is arranged directly or through validated local partners, depending on the market and operating model.
- 01
Category gap
Where range, price position or reliability fall short.
- 02
Sourcing
Suppliers and brands from Türkiye and the wider GSS network.
- 03
Supply set-up
Terms, import roles, compliance and logistics agreed.
- 04
In store & online
The new range live on shelves and digital channels, with performance tracked.
Category & private-label opportunities
Own Ranges, Where They Make Sense.
Where a retailer’s volume and category position justify it, sourced and private-label products can add differentiation and margin. GSS supports the sourcing, product development and supply behind them.
Fulfillment for stores and online
Online growth changes how stock moves. GSS designs the inventory and fulfillment model around the retailer’s network:
- Inventory model across stores, warehouse and online channels
- E-commerce fulfillment — GSS-operated where available, or through validated partners
- Carrier and last-mile orchestration, including returns
Relevant networks & cases
Retailers in the GSS Network.
Pharmacy, beauty, grocery and specialist retail across Türkiye and the Gulf.
Turn Your Retail Scale Into Digital Growth.
Solutions · Logistics & Fulfillment Partners
Turn Logistics Capacity Into Commerce Corridors.
GSS does not sell logistics to logistics companies. It connects logistics capacity to commerce demand — the merchants, sellers and marketplace orders that fill it.
From capacity to demand
Capacity Is Only Valuable When Commerce Flows Through It.
Warehouses, line haul and last-mile networks are built ahead of demand. GSS brings the commercial side — sellers, brands, marketplaces and their orders — organised into corridors a logistics partner can plan around.
- Demand creation
- Merchant and seller programs that generate shipments on defined corridors.
- Merchant & seller ecosystem
- Brands, sellers and retailers from across the network, onboarded through GSS programs.
- Commerce data & orders
- Marketplace order data connected into shipment creation, tracking and returns.
The commerce corridor model
Corridors Between Three Zones.
Supply moves from Türkiye into Europe and the Gulf; European brands move toward Gulf demand; returns move back. Each corridor is a lane with commerce behind it.
Türkiye
Retail, marketplaces, brands, manufacturing and sourcing — the engine between regions.
Explore TürkiyeMerchant & seller network
The Demand Side of the Network.
Marketplaces and retailers in the GSS network — the channels where the orders begin.
Marketplace & order connectivity
Orders Arrive as Data, Not Phone Calls.
Shipments are created from commerce orders through the GSS commerce layer, so a carrier sees volume, destinations and service levels before the parcel does.
- 01
Order
Placed on a marketplace or retail channel.
- 02
Commerce layer
Order, destination and service level captured.
- 03
Shipment
Label and carrier chosen for the route.
- 04
Tracking
Status shared with the channel and the customer.
- 05
Returns
Reverse flow created and reconciled.
First mile · line haul · customs · last mile
Clear Roles at Every Leg.
Every corridor states who does what. GSS brings the commerce and coordinates; logistics partners run the physical legs they are best at.
First mile
Collection from sellers, brands and fulfillment points.
GSSSeller onboarding, order data and pickup planning.
PartnerCollection and consolidation.
Line haul
Movement between zones by road, air or sea.
GSSVolume planning and corridor scheduling with the partner.
PartnerLine-haul capacity and operation.
Customs
Clearance into the destination market.
GSSCommercial and import documentation for GSS programs.
PartnerCustoms brokerage and clearance.
Last mile
Delivery to the customer, and returns.
GSSCarrier choice, tracking and returns reconciliation.
PartnerDelivery and reverse collection.
Cross-zone opportunities
Where Capacity Meets Commerce.
Each zone adds a different kind of volume.
Europe
Marketplace orders across many countries, served by parcel and express networks — and inbound flows from Türkiye supply.
Explore EuropeTürkiye
Dense domestic e-commerce volume and export flows toward Europe and the Gulf.
Explore TürkiyeThe Gulf
Growing marketplace and quick-commerce demand, with inbound cross-border flows and local delivery networks.
Explore The GulfNetwork examples
Carriers on the GSS Commerce Layer.
National couriers and global express networks connected to the GSS commerce layer across the three zones.
Put Commerce Demand Behind Your Capacity.
Solutions · Governments & Ecosystem Enablers
Turn Trade Ambition Into Operating Commerce Infrastructure.
Export development, seller enablement and trade-corridor goals need more than training and trade fairs. GSS helps institutions turn them into programs that put products into foreign channels and report what happened.
The policy and ecosystem challenge
Between the Target and the Result Sits Execution.
Many sellers are export-ready in principle but not in practice: their products are not listed abroad, their content is not localized, and no one operates their stock and orders in the destination market.
- Targets without channels
- Programs that raise awareness but leave sellers without a working route into foreign marketplaces.
- Sellers at different stages
- A seller pool where readiness varies widely, and support cannot be the same for all.
- Results that are hard to see
- Little shared data on what was listed, sold, delivered and returned.
The program model
Eight Steps From Seller Pool to Performance Data.
Each program is designed with the institution and run by GSS with its network. The steps stay the same; the corridor, sectors and scale change.
- 01
Seller pool
The sellers and brands the program is meant to serve, defined with the institution.
- 02
Qualification
Each seller assessed for product fit, supply capacity, pricing and compliance in the destination.
- 03
Export readiness
Catalog, content, packaging and documentation prepared for the destination channels.
- 04
Channel access
Listings on destination marketplaces and retail channels in the GSS network.
- 05
Destination operations
Stock, orders, pricing and customer operations run in the destination market.
- 06
Logistics & execution
Cross-border movement, import roles and fulfillment arranged for the corridor.
- 07
Demand generation
Channel campaigns and merchandising that give new sellers visibility.
- 08
Performance data
Listings, sales, delivery and returns reported to the institution on an agreed cadence.
How a program runs
Designed Together. Executed Market by Market.
Institutions keep the policy decisions; GSS carries the commercial execution.
- 01
Design
Objectives, sectors, corridor and seller pool agreed with the institution.
- 02
Qualify
Sellers assessed and grouped by readiness.
- 03
Launch
Ready sellers listed and supplied in destination channels.
- 04
Operate
Destination operations, logistics and demand generation.
- 05
Report
Performance data shared, and the next cohort planned.
Program types
Programs This Model Can Support.
Different policy goals, the same operating infrastructure underneath.
- Export development programs
- Taking a sector or region’s producers into foreign digital channels.
- SME & seller enablement
- Readiness, listing and operating support for smaller sellers.
- Destination-market activation
- Opening a specific destination market for a cohort of sellers.
- Trade-corridor programs
- Building commerce flows along a defined corridor between zones.
- Marketplace access programs
- Structured access to marketplaces for qualified sellers.
- Localization & institutional initiatives
- Localization programs and institutional export initiatives run with operating partners.
Corridors
Programs Along the Three-Zone Corridor.
Destination channels in every zone, and a connected reach beyond them.
Europe
Destination marketplaces and carriers for export programs from Türkiye and the Gulf.
Explore EuropeTürkiye
A deep producer base for export programs toward Europe and the Gulf.
Explore TürkiyeThe Gulf
Destination demand, and export ambition of its own — as in the Saudi Export Enablement case.
Explore The GulfRelevant cases
From Export Ambition to Operating Model.
Cases where the question was how to take products into another market — and keep them there.
Turn Your Trade Ambition Into a Working Program.
Success Stories
Real Partnerships. Real Progress.
A growing library of operating cases. Each one shows the starting point, the operating model, the role GSS played and what the case proves — so you can find the proof closest to your own commercial problem.
Featured cases
Three Cases. Three Different Proofs.
A marketplace, a pharmacy retailer and a global brand — each showing a different part of the GSS operating model.
Marketplace infrastructure · The Gulf
The supply and operating infrastructure behind marketplace growth.
How GSS connects supply, seller onboarding and local operations to support marketplace growth in Saudi Arabia.
Read the case
Retail & pharmacy · The Gulf, with Türkiye sourcing
Digital growth, new categories and a new supply pathway.
Digital commerce growth, category-gap development and new supply channels — connecting the Türkiye sourcing network to assortment opportunities.
Read the case
Brand commerce operations · The Gulf
A specialist commerce operating layer for a global brand.
GSS as a specialist digital-commerce operating layer for a global brand.
Read the caseCase library
Find the Proof Closest to Your Problem.
Filter by region, stakeholder, capability or proof theme. Full cases open in their own page; the others are summaries you can discuss with our team.
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Trendyol Saudi Arabia Full case
Building local marketplace infrastructure for growth.
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Al Mujtama Pharmacies Full case
Expanding pharmacy commerce, categories and connected supply.
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Unilever Full case
Supporting specialist digital-commerce execution for a global brand.
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L'Oréal
Brand e-commerce distribution and regional operating model.
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Al Saif Gallery
Retailer marketplace transformation and capability transfer.
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Royal Botanica
Brand building, export and commerce operations across Türkiye and the Gulf.
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SOL–Jahez
Grocery supply, category building and a local commerce network around quick commerce and fulfillment.
-
Kızılay İçecek
Sourcing, importer set-up and Gulf commercialisation for a Türkiye beverage brand.
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Saudi Export Enablement
Turning export ambition into market access and operating commerce infrastructure.
No published case matches this combination yet.
Try a different combination — or tell us about your situation and we will walk you through the closest model.
What these cases prove
Different Starting Points. One Operating Model.
Read together, the library shows the same infrastructure working for marketplaces, retailers, brands and programs.
- 01
Marketplace growth is a supply question as much as a technology one.
Supply, onboarding and local operations organised as one program.
- 02
Retail growth online depends on assortment, not only on channels.
Digital operations connected to category development and new supply.
- 03
- 04
Corridors turn one zone’s supply into another zone’s assortment.
Türkiye–Gulf brand, sourcing and export models.
Start the Next Case With Us.
Success Story · Marketplace infrastructure
Trendyol Saudi Arabia. Marketplace Growth, Built as Infrastructure.
Building the local supply and operating infrastructure a marketplace needs to grow beyond simple seller integration.
Starting Point
A Marketplace Growing in a New Market.
Trendyol is part of the GSS marketplace network in Türkiye. In Saudi Arabia, GSS works with Trendyol Saudi Arabia in a marketplace infrastructure and operating relationship.
The starting question is not how to add sellers one at a time. It is how to put the supply and operating capability behind a marketplace that lets it grow in a new market.
Challenge
Seller Integrations Alone Do Not Build a Marketplace.
A marketplace growing in a new market needs four things at once — and they are usually solved separately. The gaps between them are where growth slows.
Supply that fits the market
Brands, manufacturers and sellers whose products match local demand and channel standards.
Onboarding and localization
Catalog, content and operating requirements prepared for local shoppers before products go live.
Local operations
Daily work that keeps supply listed, priced and available — carried by someone in the market.
Supply and fulfillment behind growth
As demand grows, the supply and fulfillment set-up has to grow with it.
Operating Model
Supply, Onboarding, Channel and Fulfillment as One Flow.
Each stage of marketplace growth is connected to the one after it, with the GSS role stated at every step.
-
01 · Supply
Brands, manufacturers and sellers with products for Saudi shoppers.
GSS roleActivates and qualifies supply from across the network.
-
02 · Onboarding
Supply brought onto the marketplace with localized catalog and content.
GSS roleOnboarding, catalog localization and operating requirements.
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03 · Channel
Trendyol Saudi Arabia — where shoppers discover and buy.
GSS roleCoordinates local market operations alongside the marketplace.
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04 · Fulfillment
Orders fulfilled to the channel’s delivery promise.
GSS roleConnects growth to the supply and fulfillment set-up behind it.
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05 · Customer
Shoppers in Saudi Arabia.
ChannelThe marketplace owns the customer relationship.
Where scale supports it, supply can move from cross-border to deeper local operations — stock, operating roles and fulfillment in the market.
GSS Role
The Role GSS Plays.
Activating supply
Bringing brands, manufacturers and sellers to the marketplace as a supply program, not one integration at a time.
Connecting brands and sellers
Onboarding supply partners with the documentation, content and operating readiness the marketplace requires.
Localizing catalog and operating requirements
Product data, content and listing standards prepared for shoppers in Saudi Arabia.
Coordinating local market operations
The daily operating work that keeps supply live, priced and available.
Connecting growth to supply and fulfillment
Marketplace growth matched by the supply and fulfillment set-up behind it.
Execution Network
Who Does What.
- GSSSupply and operating layer
- Supply activation, onboarding, catalog localization and local operating coordination.
- MarketplaceTrendyol Saudi Arabia
- Runs the marketplace, the customer relationship and its channel standards.
- Supply partnersBrands, manufacturers & sellers
- Supply from the GSS network, qualified for the market before it goes live.
- Delivery partnersFulfillment & delivery
- Validated partners where the program requires them, with roles stated per program.
Marketplaces in this case
Outcome
What Is in Place.
An active marketplace infrastructure and operating relationship with Trendyol Saudi Arabia.
Supply, onboarding and local operations connected as one operating model around marketplace growth.
A model that lets supply move from cross-border to deeper local operations where scale supports it.
What It Proves
Marketplace Growth Can Be Built as Infrastructure.
Supply, onboarding and local operations can be connected into one operating model — so a marketplace grows in a new market through a supply ecosystem, not through seller integrations one at a time.
Next Step
Building Supply for a Marketplace?
Talk to the team behind this model.
Tell us which market you are growing in and what supply you need. We will show you how the model would apply.
Build the Supply Behind Your Marketplace.
Success Story · Retail & pharmacy
Al Mujtama Pharmacies. Digital Growth, New Categories, Connected Supply.
GSS connects digital commerce operation with assortment development and new supply pathways — linking pharmacy retail in Saudi Arabia to the Türkiye sourcing network.
Starting Point
Pharmacy Retail, Growing Into Digital Commerce.
Al Mujtama Pharmacies is a pharmacy retailer in Saudi Arabia. GSS works with Al Mujtama in a retail and pharmacy commerce relationship that spans digital growth, category development and sourcing.
That breadth is the point of the case: the digital channel, the range on the shelf and the supply behind it are treated as one piece of work.
Challenge
A Better Online Store Does Not Close a Category Gap.
For a pharmacy retailer, growing online is only part of the question. Shoppers look for categories and products the range may not yet include — and filling those gaps needs new supply, not only a stronger digital channel.
Digital operation
Marketplace and online channels that need to be run every day, not only launched.
Category gaps
Categories and products shoppers look for that the current range does not yet cover.
New supply
Sources for those categories that the existing supply base does not reach.
One operating model
Commerce and supply decisions that have to be made together, not by separate teams.
Operating Model
Commerce, Category and Supply — Connected.
Three streams of work converge on one pharmacy offer. The Türkiye sourcing connection turns a category gap into a supply pathway.
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Digital commerce
Marketplace and online channel operation for the pharmacy.
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Category development
Category gaps identified from the current range and what shoppers look for.
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New supply pathways
Products sourced through the Türkiye sourcing network to address those gaps.
TürkiyeThe Gulf
The pharmacy offer
A wider range, sold in store and online
Categories added where they fit the pharmacy — and made available through its digital channels.
Demand
Shoppers in Saudi Arabia
GSS Role
The Role GSS Plays.
Digital commerce growth
Supporting the pharmacy’s digital and marketplace operation.
Category-gap identification
Finding the categories and products the range does not yet cover.
New supply-channel development
Building supply pathways for those categories.
Türkiye sourcing connection
Connecting the Türkiye sourcing network to the assortment opportunity.
One operating model
Coordinating commerce and supply decisions together.
Execution Network
Who Does What.
- GSSCommerce and supply layer
- Digital growth support, category development and coordination of the new supply pathway.
- RetailerAl Mujtama Pharmacies
- The pharmacy: its stores, its shoppers and its range decisions.
- SupplyTürkiye sourcing network
- Brands and manufacturers in Türkiye that GSS connects to the assortment opportunity.
- Import & deliveryImport and logistics roles
- Arranged directly or through validated local partners, depending on the market and operating model.
Outcome
What the Relationship Now Includes.
Digital commerce growth work for the pharmacy.
Category-gap development, opening additional category and assortment pathways.
A connection to the Türkiye sourcing network as a new supply pathway.
A coordinated operating model across commerce and supply.
What It Proves
Digital Growth and Assortment Are One Problem.
For a retailer, digital growth, category development and new supply pathways are one operating problem — and a commerce corridor from Türkiye to the Gulf can be part of the answer.
Next Step
Growing a Retail Range Online?
Talk to the team behind this model.
Tell us about your channels and the categories you want to add. We will show you how commerce and supply can be connected.
Connect Your Channels to New Supply.
Success Story · Brand commerce operations
Unilever. A Specialist Commerce Operating Layer.
GSS as a specialist commerce operating layer that connects digital channels, local execution and performance control for a global brand.
Starting Point
A Global Brand in Regional Digital Channels.
Unilever is a global brand. In Saudi Arabia and the wider region, GSS works with Unilever in a brand commerce operations relationship.
Challenge
Global Standards Need Local Digital Execution.
A global brand works to global standards for its range, content and pricing. Digital channels in each market need daily local execution against those standards — and the brand needs to see how that execution performs.
Operating Model
One Operating Layer Between Brand and Channel.
Brand
Global brand standards
Range, content, pricing and priorities set by the brand.
GSS
Specialist commerce operating layer
Digital channels
Channel operation to the brand’s standards.
Local execution
The daily commercial work in the market.
Performance control
Visibility of how each channel performs.
Market
Digital channels and shoppers
In Saudi Arabia and the wider region.
Performance visibility flows back to the brand.
GSS Role
The Role GSS Plays.
Digital channel operation
Running the brand’s digital channels to its standards.
Local execution
Carrying the daily commercial work in the market.
Performance control
Giving the brand a clear view of channel performance.
Execution Network
Who Does What.
- GSSSpecialist commerce operator
- Digital channel operation, local execution and performance control.
- BrandUnilever
- Sets the brand standards, range and priorities.
- ChannelsDigital channels in the region
- Where shoppers buy.
Outcome
What Is in Place.
A brand commerce operations relationship with Unilever in Saudi Arabia and the wider region.
What It Proves
The Model Works for a Global Brand.
GSS can act as a specialist commerce operating layer for a global brand — connecting digital channels, local execution and performance control.
Next Step
Running Digital Commerce for a Brand?
Talk to the team behind this model.
Tell us which markets and channels matter to your brand. We will show you how a specialist operating layer would work alongside your team.
Run Your Brand’s Digital Commerce With Local Control.
Cross-Border Commerce
Enable. Unlock Cross-Border E-Commerce Potential.
Global Commerce Infrastructure Across Europe, Türkiye and the Gulf.
Cross-border commerce is not a shipment. It is a coordinated operating system — product, orders, money and returns, run as one.
What GSS connects
We Connect Supply With Demand — and Everything Required Between Them.
Supply
- Brands
- Sellers
- Manufacturers
- Distributors
- European supply
- Turkish supply
- Global supply
GSS Cross-Border Commerce Layer
Market Access — run by GSS
Entry model and channel access; import roles arranged directly or through validated local partners.
Technology — run by GSS
Products, orders, inventory and channels on one commerce layer.
Commerce Operations — run by GSS
Catalog, pricing, promotions and customer operations.
Compliance — orchestrated by GSS, delivered with partners where needed
Product, labelling and documentation requirements per market.
Cross-Border Logistics — orchestrated by GSS, delivered with partners where needed
Line haul, express and customs coordination between zones.
Inventory — orchestrated by GSS, delivered with partners where needed
Stock positioned in origin or destination, GSS-operated or partner-held.
Fulfillment — orchestrated by GSS, delivered with partners where needed
GSS-operated where available, partner-delivered elsewhere.
Payments / Settlement coordination — orchestrated by GSS, delivered with partners where needed
Channel settlements, fees and adjustments reconciled.
Data — run by GSS
One view of listings, orders, stock and performance.
Returns — orchestrated by GSS, delivered with partners where needed
Reverse flow, inspection and disposition coordinated.
- Run by GSS
- Orchestrated by GSS, delivered with validated partners where needed
Demand
- Marketplaces
- Retailers
- Digital retailers
- Pharmacies
- Quick commerce
- Omnichannel
- Consumers
GSS does not need to own every layer. GSS makes every layer work together.
How it works
How Cross-Border Commerce Becomes an Operating System.
Six stages take a product from a source market to a customer in another zone — and, when the numbers justify it, into local operations.
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01
Connect
Set up the commerce relationship.
- Source market
- Demand market
- Channels
- Commercial model
- Participants
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02
Prepare
Make products ready to sell.
- Catalogue
- Content
- Localization
- Pricing
- Documentation
- Compliance
- Onboarding
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03
Launch
Enter the destination market through the appropriate cross-border model.
- Entry model per market and channel
- Go-live on destination channels
- First demand signal
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04
Orchestrate
Run every flow through one operating layer.
- Orders
- Inventory
- Commerce
- Logistics
- Customs
- Settlement
- Fulfillment
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05
Localize
Move proven demand closer — when economics justify it.
- Local stock
- Local operating setup
- Local fulfillment
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06
Scale
Grow what works.
- Assortment
- Channels
- Inventory depth
- Neighboring markets
Four operational flows
Four Flows. One Operating System.
Physical product, order data, money and returns move differently — through different parties, in different directions — but they are orchestrated through one GSS operating layer.
Product flow
Physical goods
Solid line
- Supplier / Brand
- GSS coordinationGSS
- Cross-border logisticsPartner-delivered
- Customs / Destination entryDirectly or via partners
- Destination inventory / hub
- Fulfillment
- Customer
Order flow
Order data
Dotted line
- Customer
- Marketplace / Retailer
- GSS commerce layerGSS
- Inventory location
- Fulfillment
- Delivery
Money flow
Payment and settlement
Double line
- Customer
- Channel
- Commercial operating entitySet per market and model
- Settlement & reconciliationGSS
- Brand / Seller / Supplier
Return flow
Reverse flow
Dashed line, reverse direction
- Customer
- Channel
- Reverse logisticsPartner-delivered
- Inspection
- Restock / Local disposition
- Settlement adjustmentGSS
Model view. Which party carries each step — and which corridors are active — is agreed per market and program. Import roles are arranged directly or through validated local partners.
From cross-border to local
Cross-Border When It Makes Sense. Local When Scale Demands It.
Market entry starts light. Evidence comes before localization. Local stock and deeper infrastructure are earned by demand and economics — and scale can extend into neighboring markets.
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Test
Cross-Border
Enter light. Stock stays in the origin market and orders ship cross-border.
- Inventory
- Origin market
- Operations
- Run cross-border
- Fulfillment
- Cross-border delivery
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Prove
Demand + Economics
Measure demand, channel fit and unit economics before committing stock.
- Inventory
- Origin, sized to demand
- Operations
- Channel performance reviewed
- Fulfillment
- Service levels tracked
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Localize only when demand and economics are proven
Localize
Inventory + Operations
When the evidence supports it, stock, operating roles and fulfillment move into the market.
- Inventory
- Destination market
- Operations
- Local operating set-up
- Fulfillment
- Local fulfillment
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Scale
Local Commerce + Regional Expansion
Deepen assortment and channels, then extend into neighboring markets.
- Inventory
- Deeper and wider
- Operations
- Local commerce
- Fulfillment
- Regional reach
Localization is never a day-one requirement. Many markets stay cross-border for as long as that is the better model.
Your journey
How Does It Work For You?
Choose your role. The journey, the split of work between you, GSS and partners, the proof and the next step all change with it.
- GSS
- You
- Together
- Validated partners
- Channel
For brands
Take Your Brand Into a New Market — Without Building Everything Yourself.
You choose the market and the ambition. GSS sets up the entry model, localizes your catalog, launches your channels and orchestrates execution — and localizes further once demand is proven.
- 01Brand / SupplyYou
- 02Market selectionTogether
- 03Market-entry modelGSS
- 04Localization / CatalogGSS
- 05Marketplace / Retail launchGSS
- 06FulfillmentValidated partners
- 07ConsumerChannel
- 08Localize when provenTogether
GSS role
Market access, commerce operations, technology and execution orchestration.
Your role
Brand standards, range, pricing decisions and commercial targets.
Relevant proof
For marketplaces
Open a New Supply Ecosystem for Your Marketplace.
GSS brings qualified brands and sellers, onboards them, localizes their catalog and supports them from cross-border launch to local inventory.
- 01Brands / Sellers / SupplyValidated partners
- 02QualificationGSS
- 03OnboardingGSS
- 04Catalog localizationGSS
- 05Marketplace launchYou
- 06Cross-border / Local inventoryTogether
- 07FulfillmentValidated partners
- 08Buyer demandYou
GSS role
Supply ecosystem creation and operating coordination.
Your role
The marketplace: buyers, category priorities and channel standards.
Relevant proof
For retailers
Fill Assortment Gaps With International Supply.
GSS finds the products, sets up the commercial and import model, and gets them ready for your stores and digital channels.
- 01Assortment needYou
- 02International sourcingGSS
- 03Commercial / Import modelTogether
- 04Category / Product readinessGSS
- 05Retail / Marketplace channelsYou
- 06Inventory / FulfillmentValidated partners
- 07ShopperChannel
GSS role
Sourcing, market access, digital operations and fulfillment coordination.
Your role
Range decisions, stores, customers and channel priorities.
Relevant proof
For sellers
Sell Into New Markets Through Channels That Already Have Demand.
GSS qualifies and localizes your catalog, onboards you to destination channels and coordinates delivery, settlement and returns.
- 01Seller inventory / CatalogYou
- 02QualificationGSS
- 03LocalizationGSS
- 04Channel onboardingGSS
- 05Cross-border delivery modelValidated partners
- 06Marketplace / Retail demandChannel
- 07Settlement / ReturnsGSS
GSS role
Channel access, the operating model, and logistics and settlement coordination.
Your role
Your products, stock and pricing.
Read more
For manufacturers
Turn Production Capacity Into Demand in New Markets.
GSS helps make products market-ready, chooses the commercial model with you and connects you to channels with demand — then scales what sells.
- 01Factory / ProductionYou
- 02Product / Market readinessTogether
- 03Commercial modelGSS
- 04Channel accessGSS
- 05Destination marketValidated partners
- 06Demand / Sell-throughChannel
- 07Scale / New marketsTogether
GSS role
Market access, channel demand and cross-border orchestration.
Your role
Production, product quality, certification and supply capacity.
Relevant proof
For logistics partners
Put Commerce Demand Behind Your Capacity.
GSS connects commerce demand, orders and operating requirements to physical capacity — so your lanes carry planned volume.
- 01Commerce demandGSS
- 02Orders / VolumeGSS
- 03First mileYou
- 04Line haulYou
- 05Customs / DestinationTogether
- 06Last mile / FulfillmentYou
- 07Delivery / ReturnsYou
GSS role
Connecting commerce demand, orders and operating requirements to physical capacity.
Your role
Collection, line haul, customs brokerage, last mile and returns capacity.
Relevant proof
For ecosystem enablers
Turn an Export Program Into Market Execution.
GSS orchestrates the program — from qualifying sellers to operating in destination markets — and reports what happened.
- 01Seller / Manufacturer poolYou
- 02QualificationGSS
- 03Export readinessGSS
- 04Channel accessGSS
- 05LogisticsValidated partners
- 06Destination operationsGSS
- 07Demand generationGSS
- 08Performance dataTogether
GSS role
Program orchestration and market execution.
Your role
Program objectives, the seller pool, sectors and oversight.
Relevant proof
Demonstrated in cases
Where the Model Shows Up in Our Work.
Cases built around parts of this model — each one showing a different stakeholder, stage or flow.
Marketplace · Supply · Onboarding · OrchestrateBuilding local marketplace infrastructure for growth.
Read the case
Retailer · Türkiye sourcing into Gulf assortmentExpanding pharmacy commerce, categories and connected supply.
Read the case
Brand · Regional operating modelBrand e-commerce distribution and regional operating model.
See the case summary
Brand · Türkiye to the Gulf: brand building and exportBrand building, export and commerce operations across Türkiye and the Gulf.
See the case summary
Ecosystem · Export corridor: connect to launchTurning export ambition into market access and operating commerce infrastructure.
See the case summary