Success Story · Brand commerce operations
Unilever. A Specialist Commerce Operating Layer.
GSS as a specialist commerce operating layer that connects digital channels, local execution and performance control for a global brand.
Starting Point
A Global Brand in Regional Digital Channels.
Unilever is a global brand. In Saudi Arabia and the wider region, GSS works with Unilever in a brand commerce operations relationship.
Challenge
Global Standards Need Local Digital Execution.
A global brand works to global standards for its range, content and pricing. Digital channels in each market need daily local execution against those standards — and the brand needs to see how that execution performs.
Operating Model
One Operating Layer Between Brand and Channel.
Brand
Global brand standards
Range, content, pricing and priorities set by the brand.
GSS
Specialist commerce operating layer
Digital channels
Channel operation to the brand’s standards.
Local execution
The daily commercial work in the market.
Performance control
Visibility of how each channel performs.
Market
Digital channels and shoppers
In Saudi Arabia and the wider region.
Performance visibility flows back to the brand.
GSS Role
The Role GSS Plays.
Digital channel operation
Running the brand’s digital channels to its standards.
Local execution
Carrying the daily commercial work in the market.
Performance control
Giving the brand a clear view of channel performance.
Execution Network
Who Does What.
- GSSSpecialist commerce operator
- Digital channel operation, local execution and performance control.
- BrandUnilever
- Sets the brand standards, range and priorities.
- ChannelsDigital channels in the region
- Where shoppers buy.
Outcome
What Is in Place.
A brand commerce operations relationship with Unilever in Saudi Arabia and the wider region.
What It Proves
The Model Works for a Global Brand.
GSS can act as a specialist commerce operating layer for a global brand — connecting digital channels, local execution and performance control.
Next Step
Running Digital Commerce for a Brand?
Talk to the team behind this model.
Tell us which markets and channels matter to your brand. We will show you how a specialist operating layer would work alongside your team.
