EuropeTürkiyeThe GulfGlobal ReachMarket entry & growthLocalizationChannel operationsFulfillmentPerformance dataYourbrandMarketplacesRetail chainsQuick commercePharmaciesD2CNew marketsWhat GSS runs for you

Marketplaces. Amazon, Noon, Trendyol and more — opened and run day to day.

Solutions · Brands & Manufacturers

Enter New Markets. Unlock Digital Growth in the Markets You Already Know.

Enter, operate and scale across regions without rebuilding every local capability from zero — whether the market is new to you, or one where your e-commerce should be doing more.

Two Brand Scenarios
Two brand scenarios

New Market, or Better E-Commerce Where You Already Are.

Most brands come to GSS in one of two situations. The operating model is different for each.

Scenario A

Enter a new market

You are not yet present in the country or region, and do not want to build every local capability before you know the market.

  • Market access and entry model
  • Localization of assortment, content and pricing
  • Channel activation: marketplaces, retail and quick commerce
  • Fulfillment and a local operating model
  • Performance visibility from the first order

Scenario B

Strengthen e-commerce in a market you already serve

You already have a JV, a distributor, a retail partner or your own local entity — but that structure is not built to run marketplaces, D2C, digital retail or quick commerce at the level the market now needs.

  • GSS acts as the specialist digital-commerce operator and e-commerce distribution layer
  • Working directly with your regional or global team on digital channels
  • Alongside the incumbent local structure, which keeps its traditional channels
  • Marketplace, D2C, digital retail and quick-commerce execution
  • Shared performance visibility across both sides
Operating model comparison

How the Two Models Differ.

Same infrastructure, different roles.

Operating model comparison for the two brand scenarios
AspectScenario AEnter a new marketScenario BSpecialist operator in an existing market
Starting pointNo local presence, or only exploratory sales.An established local structure focused on traditional channels.
What GSS bringsMarket access, localization, channel activation, fulfillment and the operating model.Digital-channel operations, content, pricing, fulfillment coordination and reporting.
Who GSS works withThe brand’s international or regional team.The brand’s regional or global HQ, coordinating with the local partner.
Local structureImport and commercial set-up arranged directly or through validated local partners, depending on the market and operating model.Remains in place. GSS integrates with it rather than replacing it.
Typical first channelsSelected marketplaces, then retail and quick commerce.Marketplaces, quick commerce and digital retail not yet well served.
Channels GSS can activate

Marketplaces, Retail and Quick Commerce Across Three Zones.

A selection of the marketplaces, retail networks and quick-commerce channels in the GSS network.

Brands we work with

120+ Brands. Every Category.

Global groups and specialist brands across personal care, home care, health, beauty, fashion and more — distributed, operated and grown through the GSS network.

Groups 6

  • Unilever
  • P&G
  • Reckitt
  • L’Oréal Groupe
  • Galderma
  • NAOS

Personal care 20

  • Dove
  • Dove Men+Care
  • AXE
  • Rexona
  • LUX
  • Lifebuoy
  • Vaseline
  • Pond’s
  • Glow & Lovely
  • Gillette
  • Braun
  • Veet
  • Dettol
  • LAFZ
  • Wixsana
  • Jasmina
  • Perfect Life
  • Pure Beauty
  • Zayn & Myza
  • Nafees Pharma

Hair care 9

  • Pantene
  • Head & Shoulders
  • Herbal Essences
  • Aussie
  • Clear
  • Sunsilk
  • TRESemmé
  • Cream Silk
  • Bioxcin

Oral care 7

  • Oral-B
  • Signal
  • Closeup
  • Biorepair
  • Blanx
  • Jordan
  • Fittydent

Skincare & dermocosmetics 8

  • Bioderma
  • Institut Esthederm
  • Cetaphil
  • Beesline
  • Cosmogenesis Labs
  • DermaVeen
  • Flexitol
  • Royal Botanica

Beauty & makeup 3

  • L’Oréal Paris
  • Maybelline New York
  • Garnier

Fragrances 12

  • Moncler
  • TUMI
  • Banana Republic
  • Ariana Grande Fragrances
  • Khloé Kardashian Fragrances
  • Christian Siriano
  • Cosmopolitan
  • Aqua di Polo 1987
  • Royal Club
  • Harrem
  • Juicy & Beads
  • Mind Games

Home care 13

  • Ariel
  • OMO
  • Comfort
  • Lenor
  • Bold
  • Fairy
  • Finish
  • Vanish
  • Febreze
  • Harpic
  • Lysol
  • Jif
  • Viakal

Health & OTC 13

  • Betadine
  • Strepsils
  • Nurofen
  • Gaviscon
  • Vicks
  • Durex
  • Difflam
  • Senokot
  • Nyal
  • Arkopharma
  • Nutraxin
  • Voonka
  • NBF

Baby & feminine care 4

  • Pampers
  • Babyberry
  • Always
  • Tampax

Food & beverages 5

  • Türk Kızılay
  • Hellmann’s
  • Alsaif Coffee
  • Kuzeyden
  • We Water

Fashion & lifestyle 10

  • GUESS
  • LTB
  • Semir
  • Balabala
  • RINA
  • Vicente
  • Blue Age
  • Woman Vision
  • Lovebox
  • Vuvu Tasarım

Watches 3

  • Swatch
  • Flik Flak
  • Calvin Klein

Home & living 7

  • Falez
  • Bofigo
  • InterGO
  • Ceramical
  • Shaha
  • Blueberry
  • Tinymoose

Pet care 1

  • Purina Pro Plan
Local execution model

Executed Locally, Visible Globally.

Whichever scenario applies, the brand keeps the brand decisions; GSS runs the execution in market.

Market access & localization
Entry model, assortment, content and pricing adapted to each market.
Local operations
Channel management, promotions and customer operations run in market.
Fulfillment
Inventory placement and fulfillment, GSS-operated where available or partner-delivered.
Performance visibility
Sales, availability and service reviewed with the brand team on a set cadence.
Region applicability

Where Brands Use the Model.

Both scenarios apply in every zone. The mix of channels differs.

Europe

Pan-European and national marketplaces for brands entering from Türkiye or beyond — and a route for European brands toward the Gulf.

Explore Europe
Türkiye

Leading marketplaces and national retail, including the beauty and personal-care chains that are a distinct route to market.

Explore Türkiye
The Gulf

Marketplace, pharmacy and quick-commerce channels — where the specialist-operator scenario is often most relevant.

Explore The Gulf

Your Next Market — or Your Next Channel — Starts Here.

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  1. 1 · Who you are
  2. 2 · Your goal
  3. 3 · Details
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